When Estée Lauder wanted to capture a younger audience through the power of social medai, they tapped 30-million-followers-strong Kendall Jenner as their new face and hired K23 to craft the film announcing their partnership. The piece has been featured on outlets ranging from Huffington Post to Nightline News and has garnered tens of thousands of new followers for the Estée Lauder brand.
Director/Editor: Luke Frydenger
DP/Compositor: Samuel Sullivant
Producer: Jamie Pelayo
Associate Producer: Angela Rizner